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      <image:title>Portfolio - How to Click with Online Shoppers</image:title>
      <image:caption>Infographic copy for the McCombs School of Business at the University of Texas Research by Prabhudev Konana analyzes online shoppers’ behavior to help e-retailers connect with potential customers.</image:caption>
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      <image:title>Portfolio - Power to the Patients</image:title>
      <image:caption>Texas Enterprise A University of Texas researcher believes new medical technologies can empower patients to take control of their own health care. Winner, Gold Award for Medical/Scientific Feature Writing, CASE Accolades 2013</image:caption>
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      <image:caption>Open Magazine / McCombs School of Business at the University of Texas at Austin This alumni magazine feature examines the dynamics of trust between buyers and sellers of startup firms.</image:caption>
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      <image:title>Portfolio - Texas Business Report</image:title>
      <image:caption>TexasMonthly.com My weekly business news column covered the profits, losses, big deals, and backroom decisions happening across Texas. More installments are available here.</image:caption>
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      <image:title>Portfolio - Live from Austin</image:title>
      <image:caption>Tribeza Magazine Three venues that were instrumental in tuning up Austin’s music scene are still the places to go when you want to hear the real thing.</image:caption>
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      <image:title>Portfolio - Circa Interactive Website Copy</image:title>
      <image:caption>I led a project to create copy for 15 new webpages promoting Circa Interactive’s marketing services for the agency’s 2018 website relaunch. I wrote most of the copy and edited all content submitted by other writers. These are samples of a few of the pages.</image:caption>
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      <image:title>Portfolio - What's Happening in the Arts Now</image:title>
      <image:caption>Tribeza Magazine Ten influential collectives, creators, and celebrations are leading the Austin arts community in bold new directions.</image:caption>
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      <image:title>Portfolio - Data-Driven Economic Development</image:title>
      <image:caption>LinkedIn post for Dun &amp; Bradstreet Local governments are using data analysis to design smarter, more transparent economic incentive programs.</image:caption>
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      <image:title>Portfolio - 5 Content Marketing Tips for Business Schools</image:title>
      <image:caption>Higher Ed Marketing Journal / Archer Education Business schools are using content marketing tactics to build trust with prospective students.</image:caption>
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      <image:title>Portfolio - Archer Education Content Marketing Page</image:title>
      <image:caption>I wrote the copy for this page about the benefits and strategies behind Archer Education’s content marketing services.</image:caption>
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      <image:title>Power to the Patients: Making Self-Diagnosis Convenient, Accessible and Affordable</image:title>
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    <lastmod>2018-09-13</lastmod>
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    <loc>https://www.robheidrick.com/psyched-up-or-psyched-out</loc>
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    <lastmod>2018-09-13</lastmod>
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      <image:title>Psyched Up or Psyched Out?</image:title>
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    <loc>https://www.robheidrick.com/resume</loc>
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    <lastmod>2023-10-18</lastmod>
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  <url>
    <loc>https://www.robheidrick.com/renaissance-2010-and-chicago-public-schools</loc>
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    <lastmod>2018-09-13</lastmod>
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      <image:title>Articles: All</image:title>
      <image:caption>School Revenue Shortfall Community Impact Newspaper &gt;&gt; Education</image:caption>
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      <image:caption>Circa Interactive Website Copy &gt;&gt; B2B Marketing, Copywriting</image:caption>
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      <image:title>Articles: All</image:title>
      <image:caption>Mad About Brew Texas Monthly &gt;&gt; Business</image:caption>
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      <image:title>Articles: All</image:title>
      <image:caption>Power to the Patients Texas Enterprise &gt;&gt; Science</image:caption>
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      <image:title>Articles: All</image:title>
      <image:caption>Data-Driven Economic Development Dun &amp; Bradstreet &gt;&gt; Business</image:caption>
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      <image:title>Articles: All</image:title>
      <image:caption>What’s Happening in the Arts Now Tribeza Magazine &gt;&gt; Arts and Culture</image:caption>
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      <image:title>Articles: All - Make it stand out</image:title>
      <image:caption>5 Content Marketing Tips for Business Schools Higher Ed Marketing Journal &gt;&gt; Marketing, Blog Writing, Education</image:caption>
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      <image:title>Articles: All</image:title>
      <image:caption>Psyched Up or Psyched Out? Texas Enterprise / UT Austin &gt;&gt; Business</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b493069af2096fd2f2f00a0/1536814809879-0ZWG82LGKODCXJMCKQWN/CI_AutismProject-Thumb2.png</image:loc>
      <image:title>Articles: All</image:title>
      <image:caption>The Autism Project Community Impact Newspaper &gt;&gt; Nonprofit</image:caption>
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      <image:caption>A Renaissance for Chicago Schools Medill News Service &gt;&gt; Education</image:caption>
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      <image:caption>Live from Austin &gt;&gt; Arts and Culture</image:caption>
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      <image:title>Articles: All - Make it stand out</image:title>
      <image:caption>Archer Education: Content Marketing Services Page Copy &gt;&gt; B2B Marketing, Copywriting</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b493069af2096fd2f2f00a0/1536813804963-C5AYCQALICRE5VFJ1YOT/TollRoads-ThumbSq.png</image:loc>
      <image:title>Articles: All</image:title>
      <image:caption>Toll Road Update Community Impact Newspaper &gt;&gt; Transportation</image:caption>
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