Rob Heidrick is a content strategist, editor, and writer with more than 15 years of experience creating content for B2B and consumer audiences, including 10 years in editorial leadership roles.

His work has covered B2B technology, digital marketing, higher education, journalism, and business intelligence, with recent experience focused on content strategy, SEO, AI search optimization, and research-driven marketing content.

Earlier in his career, Rob founded the event promotions company CoolinAustin, building a sizeable social media audience and producing events with local businesses, artists, and nonprofits.

Rob earned a bachelor’s degree in English from Davidson College and a master’s degree in journalism from Northwestern University’s Medill School of Journalism. He lives in San Diego with his wife, Emily.