Résumé

I’m a San Diego-based content strategist, editor, and writer with more than 15 years of experience creating content for business and consumer audiences. Through my work in fields including marketing, higher education, journalism, and business intelligence, I have the skills to tell a compelling story for any platform or publication. Please review my qualifications below, and read my featured writing samples here.

EXPERIENCE

8am | San Diego, CA | September 2024 – August 2026
Senior Content Strategist (SEO, AEO, Channel Marketing), November 2025 – August 2026
Content Writer, September 2024 – November 2025

  • Developed content strategies for 5 B2B software brands serving legal and accounting professionals, using SEO and AI search optimization to increase qualified organic traffic and support lead generation

  • Planned and produced data-driven thought leadership content, translating proprietary research into blog articles, reports, sales enablement assets, and partner marketing campaigns

  • Oversaw content strategy for channel marketing partnerships with the American Bar Association and 50+ state and local bar associations, accounting societies, and other professional organizations

  • Updated and reoptimized content for a blog migration initiative that drove an 8x increase in AI search citations, 70% growth in keyword ranking positions, and 60% growth in top-three positions within six months

  • Collaborated on a cross-functional project to develop AI-assisted editorial workflows with AirOps

  • Wrote and edited blog articles, e-books, landing pages, emails, event collateral, ad copy, video scripts, and other marketing content to support product marketing, demand generation, SEO, and AI search visibility


DataCebo | San Diego, CA | December 2023 – March 2024
Content Marketing Consultant (Contract)

  • Advised on content marketing strategy for a generative AI startup launching an enterprise SaaS platform

  • Planned and created research-focused content on AI and machine learning topics, including blog articles, thought leadership, and social media posts


Archer Education / Circa Interactive | San Diego, CA | June 2018 – September 2023
Director of Content, April 2022 – September 2023
Associate Director of Content, January 2021 – April 2022
Managing Editor, April 2019 – January 2021
Associate Editor, January – April 2019
Freelance Editor, June 2018 – January 2019

  • Directed editorial content strategy and production for a higher education marketing agency with clients including Northwestern University, Tulane University, and the University of Southern California

  • Built the content team from the ground up, managing 6 full-time employees through a period of rapid growth

  • Oversaw production of more than 1,700 pieces of editorial content per year

  • Recruited, coached, and managed a global network of 50+ freelance writers, editors, and vendors

  • Collaborated with all agency teams (SEO, PR, Creative, Social, Paid Media, and Partnership Management) to develop a cohesive strategy, story, and brand for each client

  • Created new content formats and developed efficient workflows to improve quality and productivity


Dun & Bradstreet | Austin, TX | August 2014 – May 2018
Industry Editor

  • Produced, edited, and fact-checked trend reports on more than 80 global industries for B2B sales and marketing customers

  • Gathered insights from the sales, marketing, and technology teams to tailor content to customer needs

  • Analyzed data and scientific research published by government and industry sources

  • Published articles using WordPress and custom CMS platforms

  • Wrote and edited copy for customer-facing websites and digital marketing channels

  • Managed social media accounts, developed social strategy, and prepared analytics reports


University of Texas, McCombs School of Business | Austin, TX | November 2010 – July 2014
Publications Editor

  • Worked with communications director and development team to unify messaging strategies across all digital and print publications, social media, email newsletters, and internal communications channels

  • Developed concept, style guide, branding and editorial calendar for a new communications website

  • Interviewed professors for articles and video projects to publicize school programs and research

  • Recruited faculty, students and alumni to contribute to business school blogs; edited and published their work

  • Prepared regular reports on website and social media analytics for the dean and department heads


CoolinAustin LLC | Austin, TX | July 2009 – May 2018
Founder

  • Founded a company to promote and produce events with local musicians and community organizations

  • Coordinated performers, sponsors, venues, and vendors for benefit concerts that I organized and hosted

  • Invited by Wix.com to present at a forum on social media best practices for small-business owners

  • Engaged with more than 22,000 followers on one of Austin’s top events-focused Twitter accounts


Community Impact Newspaper | Pflugerville, TX | October 2008 – August 2010
Senior Editor

  • Managed editorial production of three monthly newspapers with a print circulation of 175,000 households

  • Supervised 12 editors, reporters and designers in planning, laying out and proofing each issue

  • Led planning meetings, assigned stories and created new departments and features

  • Represented the editorial team in on-air news broadcasts, networking events and other public forums

  • Ensured consistent style and voice across all platforms, including print, web, social and e-newsletter

EDUCATION

Northwestern University, Medill School of Journalism | Evanston, Illinois
Master of Science, Journalism | Magazine Writing, Editing & Publishing • Government/Politics Reporting

Davidson College | Davidson, North Carolina
Bachelor of Arts, English | Concentration, Film Studies • Cum Laude • Phi Beta Kappa Society • Men’s Crew

SKILLS

  • Content Strategy / Writing / Editing: blogs, long-form articles, thought leadership, profiles, style guides, brand guidelines, landing pages, white papers, case studies, infographics, video scripts, social media posts, webinars

  • Marketing Strategy: B2B and B2C content marketing, demand generation, GTM support, audience research, CRO, UX, buyer journey mapping, brand storytelling, digital PR, social media marketing, events

  • SEO + AI Search: Ahrefs, Google Search Console, Google Analytics, AirOps, Yoast, keyword research, on-page SEO, competitor analysis, site audits, reporting, link building

  • Content Management Systems (CMS): Contentful, WordPress, Squarespace, Drupal, Joomla

  • AI: ChatGPT, Claude, Gemini 

  • Project Management: Asana, Wrike, Jira